Strong creative and strategy can turn even the smallest budgets into results.
Our creative strategy revolved around short, benefit-driven videos that spotlighted pain points & solutions we knew her audience was looking for. We utilized a mix of UGC, social trend style videos, and static graphics.
Restrictions are always a risk for our psylocybin & cannabis clients. Luckily, we’ve dealt with this before, and followed our go to guidelines for advertising in this category. Because of this, we were quickly able to clear any restrictions and run her ads for the full length of the campaign.
Our team monitored performance daily, reallocating spend to the top-performing ads and pausing any creative that pushed cost-per-purchase above our goal.
We not only exceeded our sales target, but also brought in a new cohort of high-value coaching clients—paving the way for ongoing upsells and referrals.
