paid ads
11x ROAs on a limited-run campaign
Beth Weinstein’s facilitator training achieved an 11.3× ROAS in just 14 days through strategic audience targeting and conversion-focused creative.
2 week campaign
Exceeding sales targets in a restricted category on a tight budget for time and resources
New Clients
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How did we take a limited budget and ad restrictions into an 11.3× return in just 14 days?
Our client was launching a high-touch, small-group coaching event priced at $697 per seat. With only two weeks to promote, a limited ad budget, and strict platform rules around coaching offers – we needed a razor-sharp strategy to drive qualified purchases at scale.
Our solution? We crafted an audience strategy that hyper-targeted warm audiences—leveraging Beth’s existing email list and webinar registrants to build lookalikes. Then, we layered in behavior filters to hone in on the most engaged cold prospects. This helped us optimize her budget without splitting spend across audiences.
Strong creative and strategy can turn even the smallest budgets into results.
Our creative strategy revolved around short, benefit-driven videos that spotlighted pain points & solutions we knew her audience was looking for. We utilized a mix of UGC, social trend style videos, and static graphics.
Restrictions are always a risk for our psylocybin & cannabis clients. Luckily, we’ve dealt with this before, and followed our go to guidelines for advertising in this category. Because of this, we were quickly able to clear any restrictions and run her ads for the full length of the campaign.
Our team monitored performance daily, reallocating spend to the top-performing ads and pausing any creative that pushed cost-per-purchase above our goal.
We not only exceeded our sales target, but also brought in a new cohort of high-value coaching clients—paving the way for ongoing upsells and referrals.
Hear more about Beth's experience working with us
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John Doe
Designer
- last project name
content creation
social media
automations
systems
consulting
contact us: info@saronamarketing.com
content creation
social media
automations
systems
consulting
contact us: info@saronamarketing.com
