We helped CADDYBAR™ built profitable demand through strategic paid social campaigns, full-funnel creative testing, organic social, and conversion-focused retargeting.
High ROAs and traffic on a new to market high ticket product.
*monthly average
CADDYBAR was entering the market with a patent-pending, multifunctional golf cart storage system, with minimal awareness, and a brand that needed to be built from the ground up.
There was no existing performance history to optimize around. We needed to establish the brand voice, build the visual direction, define the strongest purchase angles, and create enough creative variety to learn what would convert.
Paid strategy had to educate new audiences, create immediate product desire, and drive profitable purchases from day one for a AOV starting at $350.
Our strategy balanced top-of-funnel awareness with purchase-focused retargeting.
At the top of the funnel, we focused on highly engaging static and video ads that made the product easy to understand in seconds while positioning CADDYBAR as a natural upgrade for cart owners.
We coordinated influencer-driven videos with recognizable personalities, including John Daly, and turned those assets into performance creative built for paid social. The goal was to make the product feel immediately useful, visually clear, and shareable enough to stop the scroll.
From there, we used a smart retargeting structure to move engaged users toward purchase.
We retargeted abandoned carts, website visitors, paid ad engagement, and organic social engagement, creating multiple paths back to conversion without relying on one audience or one message.
We’ve successfuly kept roas steady between 5x-8x MoM, with CTRs and engagement well above industry average. Outside of results, we’ve collaborate with this client to build out a strong brand foundation, with a high converting website, and a strong social medis presence.
By leveraging Reels and viral-style content featuring key influencers, without relying on collaboration tags, CADDYBAR has generated 1M+ organic impressions and grown to 11k followers, proving the content itself was strong enough to earn attention, engagement, and traffic.
